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But the scope of technology and IT have changed in recent years, as have the requirements to maintain them. Why, just recently, The Buckle spent two years getting all of its payment providers certified for EMV. The company decided it was time to shift away from some of its home-grown solutions to embrace an off-the-shelf system for some core functionality, even if that meant sacrificing some of the company-specific customizations it preferred.

One of its other objectives? It wanted to improve resilience by reducing single points of failure. So, two and a half years ago, a search began.


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It also sought a culture that jived with its own. Technology for an improved retail experience.

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Its search led the company to Aptos. The new POS system is far more intuitive and has an easier learning curve, allowing new teammates sales associates to get up to speed quickly in helping guests customers. The Buckle was in constant contact with Aptos and the two companies had an open and ongoing dialogue about needs and expectations. Six months ago, just before the start of the holiday season, The Buckle began implementation of the Aptos enterprise order management EOM solution, as it works to continually improve the technology behind its omnichannel offerings.

Up until now, The Buckle did not have a lot of expertise with customer-level data. So, with its new CRM module to work with, Bragg began digging into the data.


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    The top 10 percent of customers K were responsible for 42 percent of net sales over the most recent 24 months. The bottom 50 percent of customers 2. Multichannel customers are worth 1. Customers that have purchased denim in the past 12 months purchased 3. This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources.

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    Unsourced material may be challenged and removed. Kearney, Nebraska , U. Operating income. Net income. Retrieved 29 April Kearney Hub. Retrieved 1 June New York Times.

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    Finance Reuters SEC filings. Categories : Companies based in Nebraska Clothing companies of the United States Clothing retailers of the United States Companies listed on the New York Stock Exchange Clothing brands of the United States s fashion s fashion s fashion Retail companies established in establishments in Nebraska Kearney, Nebraska initial public offerings.