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While cursing may get you clicks, it won't reflect well on your brand. How Engaging Is Your Headline? How the Headline Quality Score Works The Headline Quality Score is based on a multivariate linguistic algorithm built on the principles of Behavior Model theory and Sharethrough's neuroscience and advertising research.
The algorithm takes into account more than unique variables, including EEG data and Natural Language Processing, enabling your native ads to capture attention, increase engagement and deliver a stronger impression. Note: Engagement and impression scores are reflexive — what increases one can decrease the other.
Remember, every element of compelling copy has just one purpose — to get the next sentence read. And then the sentence after that, and so on, all the way down to your call to action.
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The Easy A-to-Z Guide to Writing Great Headlines [Infographic]
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